Latin America shows high levels of socially responsible bets

latin america latin america shows high levels of socially responsible betting

Latin America responsible

Alexander Tolokonnikov, an expert on Latin American countries, spoke on his blog on Koments.ua about how countries in the region demonstrate an exemplary example of competent legalization of the gambling business. See the top news from the bookmaker in our section.

According to experts, betting companies in Latin America not only sponsor large-scale sporting events, but also invest in children's sports, invest in promoting healthy lifestyles, as well as in health care and other humanitarian areas. betting.

This is great news.


responsible latin america


One revolution among Latin American countries is Colombia, where there is a civilized relationship between the government and the gaming industry, which leads to a mutually beneficial partnership. The Colombian gaming business federations Fecoljuegos and Asojuegos are actively involved in social issues.

Colombian betting organizations financially support sporting events, and their donations are used to open charitable funds for needy people.

For example, the Dreams of Life social foundation provides care for preschool-aged children in the areas of health, education, nutrition and psychology. Each year the fund welcomes more than 280 children and provides financial support to 30 families.

Over its nearly 15-year history, the foundation has donated more than 14 billion dollars and helped more than 3,000 families.

Interestingly, in 2020, Grupo Empresarial en Línea SA (Gelsa), which acts as a member of the Colombian gambling business union (Asojuegos) and owner of the Paga Todo brand, donated around $460,000 to its staff in Bogotá, which is in a critical situation due to the COVID-19 epidemic.

In Argentina, La Lotería de Río Negro presented a series of actions in April this year to celebrate the National Day of Social Responsibility. In addition, as part of its own “Don't Play with Health” program, the company systematically informs the local community on how to play responsibly.


latin america 2



And in 2020, it sent $116 million to various charities:

More than 77 million dollars was earmarked for health and education;
10 million went to firefighters;
7 million went to social development;
The rest – for the development of culture, tourism, sports and other spheres.

In Brazil, the game segment has only recently come out of the shadows. According to preliminary government estimates, the rate of legal sports betting will be US$ 1.5 billion.

One of the first steps for operators is to become publicly recognizable and cooperate with football clubs. The funding for professional football, at the moment, is 60% of the sponsorship. In total, 25 teams from both the first and second division cooperate with various BKs.

Remember that before we wrote about the best football clubs in the world.